Sitestone

After his succesful last movie, Helvetica, Gary Hustwit is again at work on a new movie. Objectified will be a documentary film about industrial design.

Objectified is a feature-length independent documentary about industrial design. It’s a look at the creativity at work behind everything from toothbrushes to tech gadgets. It’s about the people who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It’s about personal expression, identity, consumerism, and sustainability. It’s about our relationship to mass-produced objects and, by extension, the people who design them.

If Objectified will be at least half as good as Helvetica, it’ll be a pleasure to see. Looking forward to it’s release in early 2009. You can follow news on the movie on the film’s blog.